Federico Staksrud Celebrates No. 1 Ranking with New Sponsorship from All Racquet Sports/adidas
Federico Staksrud, the top-ranked Professional Pickleball Association (PPA) singles player, has had an eventful week. Not only did he secure the No. 1 spot in doubles rankings, but he also celebrated a new sponsorship deal with global sporting goods giant Adidas. In partnership with manufacturer All Racquet Sports, Staksrud is set to launch his own signature paddle line in April 2025.
The move to Adidas marks a significant shift for Staksrud, who recently parted ways with his long-time paddle sponsor Joola. In a press release, Staksrud expressed his excitement about working with Adidas to set a new standard in pickleball equipment and inspire players worldwide.
The partnership between Staksrud, Adidas, and All Racquet Sports signifies a strategic move into the pickleball market for the global brand. With Staksrud as the leading player in the Adidas arsenal, the company aims to reach a broader demographic of pickleball players and innovate in the sport.
Bryan Ogle, Chief Commercial Officer of All Racquet Sports, highlighted the unique position of pickleball as a sport that appeals to a wide range of players, making it an attractive market for brands like Adidas. The collaboration between Adidas and ARS also opens up opportunities for synergies between equipment and apparel divisions, with plans to develop pickleball-specific footwear in the works.
Overall, the sponsorship deal with Staksrud represents a significant step forward for Adidas in the pickleball market. As more top players join the brand, fans can expect a wider range of choices and innovative gear designed by one of the biggest names in the sport. With Staksrud leading the way, the future looks bright for pickleball and its growing popularity on the global stage.
